In this episode, I sit down with Melissa Baum, who transitioned from a wedding blogger to a full-time wedding and event producer. Melissa shares her unconventional journey into the wedding industry, starting with a blog that led to planning small parties, and eventually taking her passion full-time. They discuss the importance of assembling the right team, staying calm under pressure, and the role of collaboration in creating memorable events. Melissa provides insights on maintaining creativity, handling unexpected challenges, and balancing the emotional aspects of wedding planning. She also touches on her experiences planning mitzvahs and the significance of personalization and customization in her work. Enjoy!
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