Today host Michael Coombs interviews Kristin Banta, founder of Kristin Banta Events, about being named one of BizBash’s most influential event professionals of the past 25 years and how her journey evolved from learning weddings from scratch to producing premieres, immersive brand events, and corporate work. Banta explains she broke from traditional weddings by first mastering the rules, then reshaping them around a clear point of view, and advises creatives to define what they uniquely bring and find clients who respond. She describes her client intake process as listening, asking the right questions, and uncovering the “why” before design begins, noting the stigma corporate clients can have toward wedding producers and the limits of designing solely for social media moments. She details her award-winning “Shape of Water” wedding concept and shares how surviving a hit-and-run accident reframed her priorities and gratitude for life.
Enjoy!
00:00 Find Your Point of View
00:16 Meet Kristin Banta
01:22 Starting in Weddings
02:51 Theater to Events Path
05:30 Learning the Rules
06:53 Breaking Tradition Backlash
08:36 Expanding Beyond Weddings
09:51 Client Why and Intake
11:11 Corporate Stigma Shift
15:25 Pretty Versus Impact
16:13 Beyond Social Media Moments
18:30 Standing Out Today
20:40 Shape of Water Concept
22:50 Guest Journey Walkthrough
24:43 Designing Multisensory Stories
25:39 Life Changing Accident
28:56 Why the Work Matters
30:55 Closing and Subscribe
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