February 24, 2025

The Art of Rebranding and Partnership: Laura Atendido & Ellie Eccleton of Muse Event Co.

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Showcasing Michael’s smooth transitions, vast music knowledge and impeccable style, take a listen to get a feel for what he’s all about.

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In this episode, I welcome Laura Atendido and Ellie Eccleton from Muse Event Co., renowned wedding planners from Toronto. They discuss the evolution of their business, from Laura Kelly weddings to Muse Event Co., and how they managed seamless transitions without feeling the need to fully reinvent themselves. The duo shares insights on maintaining a successful business partnership, handling disagreements, and ensuring effective communication within their team. They also delve into their approach to incorporating fashion and interior design trends into their events and address the challenge of ghosting in the wedding industry. The conversation highlights their collaborative spirit, commitment to growth, and community over competition mindset.

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