In this episode, I welcome Sara Dunn from ‘Sara does SEO’ to discuss the ongoing relevance of SEO in today’s digital marketplace, including its impact on AI and the current significance of blogging. Sara highlights the essential role of SEO in helping businesses, particularly in the wedding industry, get discovered online through search engines like Google, as well as emerging AI tools like ChatGPT. The discussion covers various aspects of SEO, including the rise of AI-based tools, the misconceptions surrounding SEO, and the importance of keyword research and quality content. Sara also debunks the myth that SEO and blogging are only for low to mid-tier markets, emphasizing their effectiveness for high-end brands as well. She provides actionable tips for improving SEO and underscores the importance of maintaining an updated Google Business profile. Enjoy!
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