In this episode, I welcome Kristi Drago-Price, the founder and creative director of Editor’s Edge, a New York City-based boutique creative agency. They discuss the nuances of branding, highlighting the importance of a strategic approach that goes beyond mere logos or websites. Kristi explains the structured ‘house analogy’ methodology for brand development and emphasizes the need for businesses to evolve from startup basics to more refined brand strategies as they grow. She also addresses common pitfalls like imitation over inspiration and the paralysis often faced in branding due to overwhelming options and perfectionism. Additionally, Kristi shares insights from her tenure as a photo director at Condé Nast and talks about her engaging newsletter ‘Letters from the Editor,’ aimed at providing honest industry insights. Tune in to learn how to stand out in today’s crowded market and effectively position your brand for success. Enjoy!
00:00 Introduction and Guest Welcome
00:49 Understanding Branding
01:48 Leveling Up Your Brand
04:22 The House Analogy for Brand Strategy
15:34 Common Mistakes in Branding
21:40 Kristi’s Background and Experience
23:57 Letters from the Editor
26:31 Conclusion and Farewell
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