In this episode, I interview Sara Lam from August in Bloom on her unexpected journey from executive roles to wedding planning. Sara shares how her passion for pastry led her to start a sweet table company, which eventually evolved into a wedding planning business. She discusses the importance of project management, sales skills, and automation in her success. Sara also explains her approach to setting transparent pricing, building trust with clients, and the role continuous learning plays in her business growth. Tune in for valuable tips on balancing the aesthetics and logistics of event planning.
00:00 Introduction and Guest Welcome
00:15 Sara Lam’s Career Journey
01:37 Starting August in Bloom
03:01 Transition to Wedding Planning
04:14 Leveraging Past Experience
06:49 Balancing Aesthetics and Administration
09:45 Sales Process and CRM Integration
18:17 Personal Approach to Pricing Transparency
19:46 Challenges in Providing Upfront Pricing
23:16 Sales Mistakes and Lessons Learned
27:48 Standing Out in a Crowded Market
29:44 Importance of Continuous Learning
31:49 Top Business Book Recommendations
33:43 Conclusion and Contact Information
Enjoy!
To listen to all the previous episodes of the Michael Coombs Show click here.
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