In this episode, I interview Sara Lam from August in Bloom on her unexpected journey from executive roles to wedding planning. Sara shares how her passion for pastry led her to start a sweet table company, which eventually evolved into a wedding planning business. She discusses the importance of project management, sales skills, and automation in her success. Sara also explains her approach to setting transparent pricing, building trust with clients, and the role continuous learning plays in her business growth. Tune in for valuable tips on balancing the aesthetics and logistics of event planning. Enjoy!
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