In this episode, I interviews Meghan Ely of OFD Consulting, a renowned expert in wedding and event PR. They discuss the importance of maintaining a strong digital presence and the role of PR in achieving credibility, bookings, and growth. Meghan emphasizes the need for customized PR strategies based on specific goals within the event industry, such as wedding submissions, increasing brand awareness, and diversifying into B2B. She addresses current shifts in media publications, the impact of AI, and the significance of in-person conferences and associations. Meghan concludes with practical advice for wedding professionals looking to improve their PR efforts.
00:00 Introduction to Visibility and Digital Presence
00:29 Meet Meghan Ely: PR Expert
00:53 Is It Too Late for PR in 2026?
02:02 Effective PR Strategies for Event Professionals
03:46 The Importance of Real Wedding Submissions
04:56 Choosing the Right Publications for Wedding Features
06:57 Measuring ROI on Media Publications
09:27 Big PR Shifts and Trends for 2026
13:58 The Role of Conferences in Building Visibility
14:59 Choosing the Right Conference
16:01 Evaluating the Costs and Benefits
16:41 The Importance of Associations
19:48 Digital Detox and Print Media Revival
22:26 The Role of AI in Wedding PR
24:49 Advertorials and Ethical Concerns
26:46 Quick PR Tips for Wedding Professionals
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