In this episode, I interview Lisa Zachery, the CEO and creative director of Papered Wonders. Known for her custom stationery work for brands like BET, Essence Magazine, and Mary J. Blige’s Strength of a Woman Tour, Lisa discusses her unique approach to design. She explains how she incorporates personal elements from her clients’ lives into their invitations to set the tone for unforgettable events. Lisa also shares insights on the importance of personal connections, her self-taught design journey, the evolving role of digital invitations, and her passion for brand identity. Additionally, she touches on work-life balance and the significance of taking care of oneself as an entrepreneur. Enjoy!
00:00 Introduction and Guest Welcome
00:56 The Art of Invitations
02:26 Personalizing the Design
06:01 Self-Taught Success
09:02 Bold and Unique Stationery
15:21 Digital vs. Print Invitations
19:37 Seamless Event Stationery
24:36 Brand Identity Expansion
27:06 Defining Success and Final Thoughts
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