In this episode, I speak with Natalie Denyse, the founder and director of In Good Company PR. They delve into the evolving landscape of media strategy for luxury wedding and hospitality brands, emphasizing the importance of targeted exposure and founder-led storytelling. Natalie discusses the increasing value of developing privatized storytelling channels, such as podcasts and digital journals, and how brands can leverage these tools for longevity and sustainability. The conversation also covers strategies to optimize digital presence, the role of real-life immersive experiences, and the growing importance of one-to-one connections in a post-Covid world. Additionally, the episode highlights the benefits of platform tools like Substack for discoverable, long-form content and personalized audience engagement. Click the link below to listen.
00:00 Introduction: Setting the Stage for Brand Perception
00:24 Meet the Guest: Natalie Denyse of In Good Company PR
00:51 Evolving Media Strategies for Luxury Brands
04:20 The Power of Written Communication in Brand Strategy
07:03 Balancing Traditional and Niche Media Placements
10:24 Measuring Success in Media Placements
14:05 The Importance of Digital Audits and Brand Articulation
23:16 Leveraging Immersive Experiences for Brand Visibility
31:27 Looking Ahead: PR and Brand Strategy in 2026
39:07 The Rise of Substack and Its Benefits
44:22 Conclusion: Final Thoughts and Farewell
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