In this episode, stationery artist Matthew Wengerd of a Fine Press discusses his journey from classical jazz musician to pioneering stationer. He explores the necessity of standing out in a crowded market by creating unique, ‘holy shit’ moments that transform client relationships. Wengerd emphasizes the importance of genuine, disruptive creativity and the need to embrace both praise and criticism. He also highlights the pitfalls of following market trends and offers insights into valuing one’s creative work authentically. Tune in to understand how daring originality and empathetic design can redefine the wedding and event industry.
00:00 Introduction and Guest Welcome
00:33 Mastermind Group and DJ Collective Experience
01:16 Embracing Controversy and Standing Out
04:38 Critique of the Wedding and Event Industry
10:09 From Jazz Musician to Stationer
14:17 Creating ‘Holy Shit’ Stationery
20:33 The Market and Creative Integrity
27:04 Conclusion and Farewell
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