In this episode of the Michael Coombs Show, I interview Sean Low, founder and president of The Business of Being Creative. Sean discusses the importance of creative businesses understanding and valuing their unique artistry. He emphasizes the role of creatives as change agents, focusing on how they should price their work based on the life they want to live rather than the market. Sean also highlights the significance of structure and process in creative work, and how improvisation and discipline play critical roles in the creative journey. The conversation concludes with Sean advocating for artists to express their obsession and go first in telling their story to resonate with clients. Enjoy!
00:00 Introduction and Guest Welcome
00:55 The Role of Creative Artists
02:38 Commodity vs. Creative Business
06:06 Pricing from the Top Down
10:11 The Eight Stages of Creative Business
12:57 The Importance of Improv
18:17 Structure and Process in Creative Work
22:18 Expressing Obsession and Going First
27:32 Conclusion and Farewell
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