In this episode, I welcome Sarah Singleton from Hype Gal Media to discuss the evolving role of content creation in weddings and events. Sarah explains how content creators complement traditional photo and video services, the challenges she faced entering the industry, and her transition from wedding coordinating to content creation. The conversation covers her creative process, dealing with misconceptions from industry peers, and the growing trends in wedding content, such as private vows and wedding weekends. Sarah also shares insights on the importance of blending into events, capturing candid moments, and the personal touches that set Hype Gal Media apart. Listeners will learn about the rise of content creation as a staple wedding vendor and how Hype Gal Media maintains its unique appeal.
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