Today I interview Beth Chapman, a bridal stylist, author, and founder of The White Dress by the Shore. Beth shares her journey from a corporate position at Ann Taylor to owning a successful bridal boutique. They discuss the pivotal moments and challenges in starting her business, overcoming entrepreneurial fears, and the importance of education. Beth also talks about her role as a bridal stylist, the unique services she offers, and the creation of The White Dress Society for independent bridal store owners. They delve into the necessity of clear communication with clients and the process of connecting with their unique styles. Beth also mentions her books and where listeners can connect with her on social media.
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