In this episode, I talk with Sean Low of the Business of Being Creative about the current state of the wedding and event industry as of May 14, 2025. They cover the challenges posed by tariffs, economic uncertainty, and the rise of AI. Sean emphasizes the importance of adapting to these changes by focusing on creating emotional resonance and making ‘outrageous promises’ to clients. He also discusses the dangers of commodification and the need for businesses to redefine their value proposition in order to survive and thrive in the industry. The conversation also explores the practical uses of AI in enhancing business efficiency. Tune in for insightful strategies on steering a successful wedding and event business through turbulent times. Enjoy!
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